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We all have to purchase in our everyday life right from livelihood stuffs which are bare necessity to luxury items. Purchasing is not only necessity but also an art, commerce and science. The purchasing revolves around right price, right quantity, right quantity, right time and right source. Today E commerce has opened up a new era in procurement decision both in domestic and industrial scenario both goods and services

Why online shopping is better than traditional purchasing. Let come to the basics of purchasing. In traditional stores price is higher than the eretailer. Why? Why ecommerce platforms can offer you lower price with discount ? Are they selling inferior or duplicate products? No. I it been so the manufacturers/producers of those branded products won't spare them and go for litigation. They are able to give you a discounted price because they are buying those products from manufacturers/ dealers in bulk quantities and so they get a quantity discount part of which they are extending to their customers. Also they are saving in taxes and duties in large quantity buying.Come to the quality. The products they are selling are all branded products and they are not producing of their own. You will get the same quality product as you get in conventional buying. They are giving the same warranty as are available in conventional purchase. Moreover, you will get the dealewa​rranty. Moreover, their payment mode is usually secured through various payment gateways like payumoney etc?.You will get the exact quanttity. Their delivery is vary prompt and usually you will get your product in certain guaranteed period. They are equipped with efficient state-of-the-art logistic chain and warehouse system which you will not get in conventional purchase in most of the times. Your need will meet in time which saves you money both in domestic and industrial scenario. Delivery is the one of the most important factor in buying decision. If your need does not meet in time both in domestic and industrial scenario , you will definitely search for an alternative source to meet your immediate need . That will cause costs you in tIn buying decision supplier or source of buying is a very crucial factor. Supplier should must be reliable in terms of finance I have enumerated above. In traditional purchasing you have to search for a right supplier, negotiate with various terms and conditions. But in an ecommerce platform you will get any product you want . This will save you from incurring time, energy and money. In traditional purchasing , determining a right supplier is one of the difficult task. To get a reliable supplier , you have to make alliance in various levels right from routine, operational, business and strategic. You have to take into account various factors supplier's production costs, overhead costs, transportation , selling and distribution costs. Then you have to adopt various negotiating techniques , you have to collect lot of data. Even after that younhave to worry about quality and delivery. But in buying from an ecommerce retailer. we all have to struggle to earn our livelihood, rate race, maintaining lifestyle. Which consumes most of our time. If you have to strain your brain for right purchasing decision in this situation, it is definitely burdensome. Purchasing from ecommerce merchant saves time , energy and money both in goods and services. If we get products and services in low cost in time, our personal and family life will improve. The poorer people will get both luxury and necessary items cheaper. Nation鈥檚 purchasing power will improve. Which in turn production will increase. Manufacturer and providers will profit from increased sales. More job vacancies will be created. Which in turn further strengthen the purchasing power. GDP will increase. Currency will strengthen.

Stragic Sourcing and Cost Saving Through Online ShoppingStragic sourcing is of prime importance to organization's buying decision. Strategic sourcing includes deciding upon the nature of market condition impacting the buying organization, the business the organization wants to be in, and organization's core competency. These decisions will directly impact the source selection. The organization also have to consider the product type, product life cycle, risk value matrix i.e., tactical , leverage, critical and strategic. In case of tactical items , organization can have many suppliers or some chosen suppliers at operational level alliance. In case of leverage items organisation would have few sources and leverage from buying large quantities. In case of critical items , the organisation should have few sources with business level alliance and in case of stragic items that is those items which are stragically important to organisation's business , the organisation should have one or two suppliers or sole sourcing. In stragic sourcing organisation also have to consider the level of competition in the market. They also have to consider porter's five factors, rivalry in the industry , power of buyer , power of supplier, threat of substitute product, threat of new entrant. For that they have to do the through market analysis. In selecting the supplier , the organisations have to consider market condition , product complexity, urgency of need , quality expectation, supplier process, adequacy of competition, cost vs value of sources, long term needs, long term relationship, need for modification of supplier base , change in supplier's organization, supply continuity.

All these have direct attributes with the sourcing with ecommerce or online buying.

Strategic sourcing has the main aim of cost saving. What a product or service should cost. To determine that organisation have to exercise lot of analysis. It includes raw material , labour, overhead, selling and distribution, administrative cost and a reasonable margin of profit. The organisation have to exercise value chain analysis, strategic positioning analysis, cost driver analysis. They also have to exercise the total cost ownership, life cycle costing and target costing. To determine the cost, organisation have to deduct profit from the selling price. Then the organisation have to work on reducing cost right from the design stage. There are various cost saving technique like standardisation, variety reduction, value chain analysis , just in time, kaizen costing.

All these can be met and these exercises can be reduced to a great extent through online buying. Because in ecommerce, products are standardised, rightly priced . Organization would not require to do the source selection technique or cost saving technique. They won't have to do the alliance decision.

However, ecommerce is available for branded products though some industrial branded products can be purchased from ecommerce platform or e auction.Through Online ShoppingStragic sourcing is of prime importance to organization's buying decision. Strategic sourcing includes deciding upon the nature of market condition impacting the buying organization, the business the organization wants to be in, and organization's core competency.

These decisions will directly impact the source selection. The organization also have to consider the product type, product life cycle, risk value matrix i.e., tactical , leverage, critical and strategic. In case of tactical items , organization can have many suppliers or some chosen suppliers at operational level alliance. In case of leverage items organisation would have few sources and leverage from buying large quantities. In case of critical items , the organisation should have few sources with business level alliance and in case of stragic items that is those items which are stragically important to organisation's business , the organisation should have one or two suppliers or sole sourcing.

In stragic sourcing organisation also have to consider the level of competition in the market. They also have to consider porter's five factors, rivalry in the industry , power of buyer , power of supplier, threat of substitute product, threat of new entrant. For that they have to do the through market analysis. In selecting the supplier , the organisations have to consider market condition , product complexity, urgency of need , quality expectation, supplier process, adequacy of competition, cost vs value of sources, long term needs, long term relationship, need for modification of supplier base , change in supplier's organization, supply continuity.

All these have direct attributes with the sourcing with ecommerce or online buying.

Strategic sourcing has the main aim of cost saving. What a product or service should cost. To determine that organisation have to exercise lot of analysis. It includes raw material , labour, overhead, selling and distribution, administrative cost and a reasonable margin of profit. The organisation have to exercise value chain analysis, strategic positioning analysis, cost driver analysis. They also have to exercise the total cost ownership, life cycle costing and target costing. To determine the cost, organisation have to deduct profit from the selling price. Then the organisation have to work on reducing cost right from the design stage. There are various cost saving technique like standardisation, variety reduction, value chain analysis , just in time, kaizen costing.

All these can be met and these exercises can be reduced to a great extent through online buying. Because in ecommerce, products are standardised, rightly priced . Organization would not require to do the source selection technique or cost saving technique. They won't have to do the alliance decision.

 

 

Affiliate marketing has brought an opportunity to effectively market products and services online. The key advantage is the performance-based commission model. The can monetise by promoting advertiser products and services. What is affiliate marketing. In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.

A publisher is an individual or company that promotes an advertiser product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative in the form of links, banner or text ads or even unique phone numbers that the publisher incorporates into their website.

The final component that completes the affiliate relationship triangle is the consumer. The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher website to the advertiser to complete the action, which we call a conversion.

Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences. Despite the popularity of affiliate marketing, many publishers still aware of exactly what affiliate marketing is or how it works. In some cases, these publishers are gatekeepers to an audience that could be very effectively monetized through affiliate marketing, meaning that they bye passing up an attractive revenue stream.